The Appearance
5.8/100h 40m1996

Overview
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
Genres
Documentary
Production Companies
Harun Farocki Filmproduktion
Additional Information
Original Title:Der Auftritt
Original Language:German
Status:Released