The Secret of Selling the Negro

The Secret of Selling the Negro

"Why Let a Lot of Old -Fashioned Ideas Hurt Profits!"

6.0/100h 21m1954
The Secret of Selling the Negro

Overview

Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”

Genres

Documentary

Production Companies

Johnson Publishing
Sarra

Additional Information

Original Title:The Secret of Selling the Negro
Original Language:English
Status:Released

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