Pink Ribbons, Inc.

Pink Ribbons, Inc.

"Capitalizing on hope."

6.5/101h 37m2011
Pink Ribbons, Inc.

Overview

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.

Genres

Documentary

Production Companies

ONF | NFB

Additional Information

Original Title:Pink Ribbons, Inc.
Original Language:English
Status:Released
Budget:$900,000
Revenue:$25,000
Homepage:Visit Website

More Like This